I’ve been thinking about the concept in this article for a long time. I think the “steering where you look, not where you meant to go” concept is widely applicable, not just to technology but to religion, politics and other areas. Do please send improvements!
When I learned to drive, my instructor told me “you steer where you look” — in other words, wherever you focus your attention becomes your destination, so keep your eyes on the road ahead and don’t worry about the stores at the roadside (or even too much about the kerb and the parked vehicles).
The same principle seems applicable in other contexts. We’re moving away from a hierarchical, post-industrial society and evolving into a meshed society of peers, interacting in variable roles on their own terms. That’s challenging established institutions, but sadly they have frequently “steered where they looked” and made the wrong choices.
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